Indian women aren’t cutting back, they’re cutting through the noise
It felt almost strange to hear more than 20 women a day tell me 'there are no products in the market for me', when on the other end, I hear constantly how I am making my way into a "cluttered market".
Beauty in India is no longer a game of excess. It’s a movement towards intelligence, intent, and innovation.
Have we entered the 3.0 era of beauty and personal care in India?
The future belongs to beauty that works harder — products that do more with less, that simplify rather than complicate.
Beauty in India: Beyond Access